OHARA is a lifestyle ready-to-wear brand for individuals who dare to be different. We merge the boldness of streetwear with the elegance of luxury, creating designs that embody comfort, confidence, and expressive style. Our collections celebrate a diverse, unapologetic spirit — cool, innovative, and creatively bold.

Founded in 2014 by Aviane, the brand’s roots are deeply tied to the vibrant culture of the Bronx and Aviane’s Dominican heritage. Her upbringing, rich in design and music, inspired her to blend both passions into a unique vision. From managing a boutique in Soho to running a Wall Street recording studio, her journey has always been about breaking boundaries and exploring creativity. Teaching herself to sew and embracing her family's legacy in fashion, Aviane launched OHARA with a mission to empower others through design.

At OHARA, we believe fashion is more than clothing — it’s a statement. We’re here to inspire individuality, challenge norms, and create space for luxury and streetwear to coexist. Every piece we make is a manifestation of creativity, diversity, and confidence.